Propack had invested in a new ground-breaking digital press – the Xerox Iridesse – taking the brakes off creative communication for its customers. Propack has a well-earned and long-standing reputation for its approach to customer communication solutions, helping them to grow their ideas and in turn, their revenue.
Our current Xerox press, the iGen, has been invaluable in providing the productivity, image quality and predictable colour demanded by our many clients for whom brand consistency is key.
Jason Clough, Propack's Managing Director reflected:
“[We’re] sad to see this work horse leave, 5 years of magnificent service and it has earned it's retirement!”
The Xerox Iridesse though, is a new-generation digital press, offering inline decorative effects. Iridesse is equipped with six toner stations, making it the only digital press that can print metallic gold or silver dry ink, CMYK and clear dry ink in a single pass. It means that Propack can offer metallics or UV style embellishments to customers who require personalisation, or are facing the challenge of a speedy turnaround.
Nor does the Iridesse mean compromising on image quality or productivity and Propack plans to offer the new press as a go-to digital option for its customers in the retail, charity, automotive and financial sectors, as well making it possible for the agencies they work with to really showcase their creativity!
Propack has ambitious growth targets for 2019 and this is just one element of their plans for continual improvement. Laying out his thoughts on this, Jason Clough says:
“…our latest investment - the Xerox Iridesse can now offer personalised items with Gold, Silver, White and Clear ink up to a maximum sheet length of 1200mm and can handle print on heavier stocks without sacrificing image quality or productivity. We feel it will directly boost our customers’ business success and as such fits well with Propack’s ongoing strategy for growth in 2019/20“
If you want to find out more about the Xerox Iridesse and how it could contribute to your business, visit: www.xerox.com/iridesse