The DMA comprises the Data and Marketing Association and the Institute of Data & Marketing (IDM) and represents over 1,000 members across the UK’s data and marketing landscape.
Propack’s ambition to become an accredited member of the DMA reflects the company’s long-standing commitment to responsible and ethical data and marketing practices. Achieving Corporate Membership required the firm to undergo a stringent application process, taking stock of Propack’s financial stability, its trading behaviour since its establishment in 1995 and most importantly, references from customers and suppliers.
With the high-profile advent of GDPR, and with socially-responsible marketing practices high on the agenda, the Huddersfield company hopes its membership will provide reassurance to existing and future customers that their campaigns are in safe hands.
Nicola Cummins, New Business Development Manager, said “We’re thrilled to have been recognised by the DMA in this way, the process has required us to scrutinise our business and our approaches to Direct Mail and Marketing. Its good to know that a nationally respected body such as the DMA has recognised our efforts, allowing us to earn the trust of our customers and their custom.